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Zino Davidoff
"There are, in the slow, dignified and measured gestures of the cigar smoker, a ceremony which enables one to again find forgotten rhythms and to re-establish self-communication." (Le livre du connaisseur de cigares) At the age of five, he left Russia with his family. After three long months of a trying journey, the Davidoffs arrived in Geneva where his father opened a tobacco store on the Boulevard des Philosophes. Ironically, one of his first clients was Lenine. Then Zino left for the Americas: Argentina, Brazil and, of course, Cuba, were his major destinations. During five years he was to learn the art of growing, drying, fermenting, blending and sampling tobacco. And Geneva? After his return to Switzerland in 1929, he opened a special section in his father’s Geneva store devoted solely to cigars. The cellar which he fitted out to store the cigars in, according to a strict criteria, was an initiative never seen before on the Continent. Thanks to this innovation and his great skill, Zino Davidoff was soon to gain repute beyond the borders: first in France, then in Europe and, at last, the world over. To see: • Cigar store Davidoff & Cie, rue de Rive 2
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